At 54 years old, Reeves has spent over 20 years in the film industry and is known for his roles in Speed (1994) and The Matrix franchise (1999-2003), among others. The third John Wick film, in which Reeves reprises his role as a “retired” assassin, fortifies the actor’s commercial success in action-thrillers.
Saint Laurent announced that Reeves would be the new face of the fall menswear campaign via social media in April. The campaign photos were published on Saint Laurent’s official Instagram.
The black and white campaign was art-directed by creative director Anthony Vaccarello and photographed by the iconic David Sims. It features Reeves modelling a tailored pinstripe suit, as well as a leather motorcycle jacket. The actor is reportedly an avid motorcyclist.
